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Who We Are

We are experts in B2B communications specialising in technology brands.

We have delivered award-winning creative campaigns for some of the world's tech leaders. Our talent lies in the smart use of on- and offline content and media to make your budget go further, achieve maximum impact and meaningful results.

Meet the team

Cairbre Sugrue

Founder & Principal

Cairbre understands what it takes to build an awarding winning, consultancy that deliver meaningful results for clients. Having risen through the ranks at several of the industry’s leading consultancies and worked in-house he has unique insights into every aspect of public relations in order to provide clients with relevant expert counsel. He started his career in London at Miller Shandwick, the no. 1 technology agency at the time, rising to the practice board. Cairbre was also Managing Director of Edelman’s Technology Practice, the current number one technology consultancy, before becoming the General Manager and Vice President of Waggener Edstrom London.

Throughout Cairbre’s career he has worked with a wide variety of the world’s leading technology and B2B brands, including Intel, Hewlett Packard, Orange France Telecom, Oracle Corporation, SAP, Autonomy, FedEx Express, AVG and Xerox. He has provided counsel and strategy on the broad range of internal and external communications challenges companies face. His areas of expertise include executive coaching and communications programmes, brand positioning and corporate storytelling, thought leadership & demand generation campaigns, integrated communications strategies, crisis communications, change management & internal communications and international communications strategies.

While at Weber Shandwick Cairbre worked in Silicon Valley for Hewlett-Packard overseeing global communications programmes for one of its divisions and supporting major global tradeshows. Following Weber Shandwick he was Senior Director, Corporate Communications for Oracle Corporation’s UK, Ireland & South Africa operation. During his tenure he developed award winning sales and marketing programmes, shaped internal communications strategies to support Oracle’s acquisition strategy and design an employee engagement programme for the EMEA organisation’s change management initiative.


Laura French

Founder & Director

Laura has family heritage in the creative industries and her passion for communications started early. Her first experience of employment whilst still at school included positions at advertising agencies, film production companies and post-production houses. This inspired in Laura a love of crafting creative, compelling narratives that tell a brand’s story and ultimately drove her to pursue a career in PR.

At Weber Shandwick Laura was able to apply and fine tune her writing and media relations skills working on a wide range of B2B and B2C technology brands, including HP, Monster, Polaroid, Agere and WatchGuard. Laura devised media campaigns, coached senior executives as they undertook national print media and broadcast interviews, managing UK and international programmes.

Laura went on to work for AD Communications, the leading consultancy for the graphic arts industry, to take responsibility for key international accounts such as Kodak, EFI, FESPA and Hasselblad. Her role included the planning and execution of major international industry and media events, taking her around the globe to cities such as Las Vegas, Chicago, Boston, Amsterdam, Berlin, Munich and Paris to name a few. She launched the first ever FESPA India tradeshow in Delhi.

Laura’s next career move was to become a full-time mother. This has given her the opportunity to further refine her skills in multi-tasking, planning with military precision, event and people management and finding creative solutions to deal with ever changing - and often unexpected - situations. Laura has now co-founded Sugrue Communications and is ready to re-apply her enhanced skills to help clients achieve meaningful results.


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